Landmark Cars Limited IPO Details

Landmark Cars Limited

Landmark Cars Limited IPO Details

Bidding DatesMin. InvestmentLot SizePrice RangeIssue SizeIPO Doc
13 Dec 2022 – 15 Dec 2022₹13,94929₹481 – ₹506552.00 Cr RHP PDF
Landmark Cars Limited IPO Details Summary


Landmark Cars Limited is a leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen, and Renault. The company also caters to the commercial vehicle retail business of Ashok Leyland in India and has a presence across the automotive retail value chain, including sales of new vehicles, after-sales service and repairs, sales of pre-owned passenger vehicles, and facilitation of the sales of third-party finance and insurance products. The company currently has around 112 outlets in 8 states including 61 sales showrooms and outlets and 51 after-sales services and spares outlets.


  • Here are some strengths of Landmark Cars Limited:
  • Leading automotive dealership for major OEMs with a strong focus on high-growth segments;
  • Growing presence in the after-sales segment leading to predictable growth in revenues and superior margins;
  • Comprehensive business model capturing entire customer value-chain;
  • Robust business processes leveraging technological innovation and digitalization;
  • Profitable and improving balance sheet; and
  • Experienced Promoter and professional management team with technical expertise


  • Here are some risk factors associated with Landmark Cars Limited:
  • Subject to the significant influence of, and restrictions imposed by OEMs pursuant to the terms of its dealership or agency agreements
  • Any damage to the OEMs’ vehicle brands or their failure to compete effectively in India
  • Inability to complete or achieve the expected benefits from, current or future dealership acquisitions
  • The impact of changing economic conditions and a range of other factors
  • The continuing impact of the ongoing COVID-19 pandemic
  • Inability to successfully implement some or all of its business strategies in a timely manner
  • Increasing competition among automotive dealerships through online and offline marketing and competition from the unauthorized service centers
  • Changes to the automotive industry and consumer views on car ownership
  • A large portion of its business operations are concentrated in the states of Gujarat and Maharashtra
  • Continued dependence on the success and continued financial stability of the OEMs with which it has dealership agreements